The Metrix - Issue #1
Marketing Analytics: Burn the Manual
The Metrix is the unapologetic playbook to modern marketing analytics and strategies. Each issue blends sharp strategy, original frameworks, real use cases you can steal, unfiltered insider interviews, and hands-on toolkits to turn ideas into results.
Subscribers also unlock the exclusive Metrix Members Vault with every marketing cheat sheet, toolkit, and quick KPI calculator from each issue, plus special discounts on featured products and upcoming services.
Past & Upcoming Issues
Explore other issues of The Metrix here – available for single purchase, or access them all with a yearly subscription inside the Subscriber Vault.
* Subscribers also maintain the exclusive marketing cheat sheets, toolkits, and quick KPI calculators with every issue, inside the Subscriber Vault.
The story of
The Metrix Magazine
Marketing is undergoing one of the biggest shifts in its history – every pillar of the craft is being reshaped at once. Data is no longer just collected; it’s contested, reshaped by privacy rules and new expectations for transparency. Reporting was supposed to bring clarity, but too often it still delivers recycled dashboards instead of real decision-making power. Creative doesn’t just look good anymore; it’s fighting to break through a noisy, viral-first landscape while still carrying a clear message. Ad platforms keep rewriting their own rules, forcing marketers to play catch-up every time the algorithm shifts. Technology has blurred the lines as automation and AI give marketers new superpowers, but also new responsibilities. Jobs and hiring have changed too, with skill sets evolving overnight and yesterday’s résumés no longer matching today’s demands.
All of this means marketing doesn’t just need another tool or another trend. It needs a new playbook – one that captures what’s really happening, exposes what others miss, and helps entrepreneurs, executives, and marketers prepare for what’s next.
Reoccurring Sections
WTF Is This KPI?
A blunt review of the most common KPIs that are either overused, misunderstood, or abused.
The Verdict
A courtroom-style analysis of a real-world marketing campaign, brand move, or media moment, with a verdict at the end: Marketing Genius, Missed Opportunity, or Guilty-as-Charged.
Analytix Edge
A breakdown of custom formulas and unconventional metrics. They find the success beyond standard reporting and the typical KPIs you find in job descriptions.
"This is the most disruptive era marketing has ever faced, and that’s an opportunity. The ones who adapt faster will own the next decade. The Metrix exists to give people the edge to move first, smarter, and sharper."
Founder, The Metrix Magazine
Your Story. Your Strategy. Your Spotlight.
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We’re looking for the game-changers, the analysts who cracked a hidden formula, the founders who broke the playbooks. If your strategy made waves, or chaos, you belong in The Metrix.
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